Audubon By the Numbers: December 2013 Update

 The Audubon Network

  • 463 Chapter
  • 44 Centers
  • 23 Sanctuaries
  • 22 state offices
  • 403,000 members
  • 30 international partner organizations


Strategic Plan Conservation Goals

  • 64 priority bird species protected
  • 118 million acres of habitat conserved
  • Across 4 hemispheric flyways


Reach

  • 2 million people
    • 100,000 Facebook followers
    • 46,000 Twitter followers
    • 475,000 email subscribers
    • 165,000 email activists
    • 350,000 unique monthly web visitors


Citizen Science

The 1st Christmas Bird Count The 113th Christmas Bird Count
Year: 1900 Year: 2012-2013
Number of Observers: 27 Number of Observers: 71,531
Number of Count Circles: 25 Number of Count Circles: 2,369
Number of birds counted: 18,500 Number of birds counted: 64,133,843
Number of species counted: 89 Number of species counted: 2,296



The 1st GBBC The 16th GBBC
Year: 1998 Year: 2013
Number of Observers: Unknown Number of Observers: 104,000
Number of Countries represented: 2 Number of Countries represented: 107
Number of Checklists Submitted: 13,587 Number of Checklists Submitted: 134,935
Number of Birds Counted: 623,249 Number of birds counted: 34,512,432
Number of Species Counted: 100 Number of species counted: 4,004


Important Bird Areas

  • 4,800 designated areas across the Americas
    • 2,676 designated areas totaling 380 million acres in the U.S.2,204 designated areas totaling
    • 751 million acres in Latin America, the Caribbean and Canada
    • 2,345 globally significant IBAs across the Americas in 57 countries, covering 811 million acres
  • Habitat for 701 threatened species


Toyota TogetherGreen: First five years partnership report (2008-2012)

  • 420,000 people involved (32% people of color)
  • 295 cities
  • 50 states
  • 474,880 volunteer hours
  • 30,426 acres restored
  • 237,447 plants and trees planted
  • 3.5 tons of trash removed
  • 15 million gallons of water saved
  • Additional $9.1 million raised for conservation

 

Finance

  • 83 cents of every dollar now goes directly to programs compared to 77 cents in FY10
  • $7.5 million more raised in FY13 than in FY10
  • $4 million or 21% less spent on fundraising and administration in FY13 than in FY10
  • $9 million more directed to programs in FY13 than in FY10
  • $1.7 million operating surplus in FY13
  • 400% increase in online giving from FY11 to FY13

 

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