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About the New Audubon Logo
Audubon's new logo builds on the equity and tradition of the Great Egret as a symbol for our organization. In keeping with our great artistic and ornithological heritage, we began with a sketch from renowned bird artist David Sibley. The sketch was digitally adapted, and our new logo combines the streamlined Great Egret with the word Audubon in a new font and color. We enlisted our own Science and Design staff to ensure that the ornithological integrity and aesthetic beauty of David's sketch were maintained. We chose green for the word Audubon because of its strong associations with nature and the environment, and gray for the Great Egret's outline because this color is also natural and warm. The resulting logo is easier to reproduce than our previous version. Even more important, its simple clean lines and fresh contemporary look make our visual identity even stronger than before.
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Contact: nseverance@audubon.org
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