Advertising executive Jeff Goodby of Goodby, Silverstein & Partners has been named to the board of directors of the National Audubon Society.
“Jeff’s creativity and marketing brilliance are incredible gifts for Audubon,” said Audubon President and CEO David Yarnold. “He’s a great teacher and we're going to learn a lot from him. Of course, Jeff is no stranger to Audubon: He thought up the award-winning Birding the Net campaign, which made birding cool.”
Goodby was the driving creative force behind Audubon’s Birding the Net, an innovative social media campaign designed to introduce new audiences to birding. Birding the Net won a Clio in 2012.
“Audubon has a great brand and a bright future,” said Goodby. “This organization is taking risks to broaden its reach. I love the energy and the creativity, and I think we’re headed for amazing things.”
With total revenues in 2012 of $89.9 million, Audubon is one of the nation’s largest conservation organizations. Headquartered in New York, N.Y., the organization has 22 state offices, 47 nature centers and 465 chapters across the country, reaching more than four million people annually and playing leading roles in local and national conservation policy decisions, from Alaska to the Gulf Coast.
Goodby is co-founder and co-chairman of Goodby, Silverstein & Partners. Many of the firm’s campaigns – Got Milk?, the Budweiser lizards, Hewlett-Packard “Invent”, the National Basketball Association’s “I Love This Game” and the E*Trade chimpanzee among them – are in the permanent collection of the Museum of Modern Art in New York City. In 2010, Adweek named Goodby and Rich Silverstein, executives of the decade. In 2006, Goodby was inducted into the Advertising Hall of Fame.
Goodby has served as president of the Cannes Advertising Festival and has been head of the Titanium Jury. He has also chaired judging for the ANDYs and the One Club advertising awards. Two commercials he directed were selected among the top 30 advertising films of the 1990s by the One Club.
Goodby holds a degree from Harvard University, where he wrote for The Harvard Lampoon, and he spent three years as a political reporter in Boston, Mass. Goodby is also a director, printmaker and illustrator whose work has appeared in Time and Mother Jones.