Betty Su serves as Audubon’s Chief Marketing and Communications Officer. In this role Betty manages and oversees all marketing activities - including communications, audience engagement, content, and brand marketing - driving innovation throughout the organization.
Prior to joining Audubon in 2022, Betty served as the Chief Marketing Officer for Graduate Management Admission Council (GMAC), a nonprofit association in higher education. At GMAC she led and implemented a new corporate brand strategy and modernized its visual identity. Prior to that, she served in various strategy, marketing, communication, and innovation roles at large organizations including the United States Postal Service, Cadbury/Kraft Foods/Mondelez, and Time, Inc. She earned a BS in Economics from The Wharton School, University of Pennsylvania, and has an MBA from The Fuqua School of Business, Duke University.