SXSW 2012: Going Green--Sol Design Lab

For the second year, Beth Ferguson, founding director of Sol Design Lab, held court at SXSW's Green Zone, where music lovers could enjoy organic food and refill their water bottles.  Best of all, Sol Design Lab provided cool, retro-looking solar-powered pumps, where they could recharge their smartphones, iPods, and other gadgets.   Beth told us a bit about the Green Zone and talked about Sol Design Lab's fascinating upcoming projects.

One of Sol Design Lab's pumps

Festival goers recharge their smartphones