Audubon Magazine Raises The Bar For Recycling

Published: Aug 20, 2009
New York, NY - 
You might think Audubon magazine couldn't be any Greener.

The venerable voice for conservation since 1899 is taking its environmental commitment to new heights with the September-October issue.

Like our LEED Platinum headquarters, Audubon is again setting an example to follow.  Despite the many glossies that talk a good game on Green issues, less than one percent of the 17,000 magazines published in the United States contain any recycled paper. With this issue, Audubon's body stock is tripling from 30 percent post-consumer recycled paper to 90 percent.

Recycled paper uses less water and energy, emits fewer greenhouse gases, and preserves carbon dioxide-absorbing trees. This paper is also certified by the Forest Stewardship Council and produced without any chlorine. The initiative slashes CO2 emissions from printing by 608 metric tons annually, (a full 7 per cent of Audubon's carbon footprint). The change saves Audubon $18,000 a year, and saves trees, particularly in Canada's boreal forest, home to 300 species of birds.  

More at www.audubonmagazine.org/editorial/editorial0901.html

Audubon, the magazine of the National Audubon Society, is available on newsstands and as a benefit of membership. For 110 years Audubon's mission has been to inspire readers to appreciate, understand, and conserve the natural world through the magazine's signature combination of explanatory journalism and vibrant photography. Each issue reaches 1.7 million readers, and its audience ranks among the most influential. In addition to the print issue, Audubon has an online blog, The Perch, and video features, as well as web exclusives. www.audubonmagazine.org

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The National Audubon Society saves birds and their habitats throughout the Americas using science, advocacy, education and on-the-ground conservation. Audubon's state programs, nature centers, chapters and partners have an unparalleled wingspan that reaches millions of people each year to inform, inspire and unite diverse communities in conservation action. Since 1905, Audubon's vision has been a world in which people and wildlife thrive. Audubon is a nonprofit conservation organization. Learn more at www.audubon.org and @audubonsociety.

Press Contacts

Nancy Severance
Director - Marketing and Communications
Main Office
225 Varick Street
New York, NY 10014
nseverance@audubon.org
212 979-3124