Conservation Ranching 

Empowering consumers to make a difference in grassland conservation.

Grassland birds have suffered an unparalleled decline over the past half century, stemming from widespread development of North America’s grasslands. This calls for Audubon's action. To combat the negative effects of grassland degradations—and to keep grass on the landscape—Audubon has developed the Conservation Ranching Initiative. This market-based conservation approach offers incentives for good grassland stewardship through a certification label on beef products. For the first time, consumers can contribute to grassland conservation efforts by selectively purchasing beef from Audubon-certified farms and ranches.

The Audubon certification seal brings a broad market appeal that enhances demand by consumers that want options for beef that is sustainably raised and benefits wildlife habitat.


Audubon Conservation Ranching In Action

Take a video tour of the Ranney Ranch in New Mexico to see Audubon Conservation Ranching at work.

Conservation Ranching

Where to Buy Products Raised on Audubon-Certified Land

Your guide to the ranches and retailers that sell products raised on Audubon-certified bird-friendly land.

About Conservation Ranching

Working Lands

For Consumers and Conservationists: FAQs on Conservation Ranching

Learn more about what conservation ranching is, and why it can be good for birds and the environment

For Retailers and Institutions

Learn why you should carry products that meet the desires of your eco-conscious customers.

For Ranchers: FAQs on Audubon's Conservation Ranching Initiative

Learn more about what conservation ranching means for ranchers.
Working Lands

What in the World is Conservation Ranching?

Your guide to Audubon's program to make cattle ranching prairie- and bird-friendly

Birds That Depend on Grasslands

Audubon Working on Working Lands

From Audubon Magazine

How Cattle Ranchers Are Helping to Save Western Grasslands and Birds

The prairie is poised to make a comeback, thanks to Audubon's new Conservation Ranching Initiative.

The Collaborative Effort to Save the Greater Sage-Grouse Continues

One year after it was announced that the bird would not be listed for protection under the Endangered Species Act, an update.